About Us

Our Mission:

Kraft Out Loud LLC exist to promote freedom of speech while proudly expressing why black people should be prouder than ever to be black. Traditionally, the African-American culture has been labeled deviant by a more powerful majority of society. We will no longer accept censorship and will not apologize for telling the truth about the black experience. Our brand is very expressive and states messages on different types of merchandise some individuals think to say often but wouldn't express verbally.

Our Vision:

We envision a world where the more authentic we are to ourselves, the more solidarity we will have within our communities. Until we can come together, our messages will continue to be displayed on merchandise to help encourage those who aren't ready to speak about the uncomfortable conversations. Unapologetically, our brand will promote proudly all things in our culture. Our goal is to seek connections by starting conversations that will build relationships that can lead to others taking part in our communities to build a better society. There is no end to knowledge as we want more.

Our Values:

We stand for all things related to equality and diversity. Our brand strives to ensure equal opportunity specifically in the black community. Black lives matter is more than a racial issue, its a humanity issue. In essence, we enforce integrity, accountability, boldness and fairness. We will not stop pushing as nothing worth having will come easily.